MEET AMR REDA
Amr Reda is a 25 year executive veteran having held CEO and CFO positions for some of the largest fortune 500 companies in the world. Mr. Reda was country CEO for Lafarge, one of the largest global cement companies.
Member of BOD, leading Lafarge operations in the middle east having the largest single line operations. Managed to transform the organization into employer of choice and a leader within the cement industry with strong focus on H&S, CSR, people development with inclusion & diversity, Innovation through construction solutions and with improved performance across all functions. This resulted in tripling share price & company market cap. Total turnover was over Euro 100MM & EBITDA of Euro 28 MM. Selected among the top 100 CEO’s in Pakistan by Manager today.
Mr. Heda was also the CFO for Heineken Egypt. He transformed the public sector setup into a first class MNC in terms of human capital quality, systems & procedures & proper reporting along with imbedded controls. The company had over 16 legal entities, 6 plants & over 22 distribution centers across the country and was the second largest Tax contributor to the national exchequer with a turnover over 1.5 Bn EGP. Acted as Think Tank for the establishment of Oracle ERP, established the company charts of accounts, introduced Financial analysis, Budgeting & planning and created the first 5 year business plan. Led the finance team in various sub- functional areas including distribution before leading the total team as CFO. Played a key role in restructuring the company operations and its various business & operational cycles.